Meet The Face Behind Wise Financial Services Inc.

Author: Wise Financial Services Inc. | | Categories: Accountant , Bookkeeping , Financial Management


I’m Gay Wise, the proud owner of Wise Financial Services Inc. I look forward to sharing my story. I hope that you will enjoy getting to know me better.

After working for several years as controller and chief accountant for a few different medium-sized businesses, my entrepreneurial spirit took flight, and I went on to start and operate several small businesses. My commitment was to the bicycle business, where I, along with a partner, started a retail bicycle store, went on to add Canada-wide mail orders, and then began manufacturing custom-built frames and bicycles. I also owned and operated a pet food and accessory store and owned the BC and Alberta rights to a franchised interior decorating company. 

After years of business experience, constantly building and continually expanding, I decided to go back to what I love, accounting. So, I established Wise Financial Services Inc. twenty-one years ago and serve clients across Shawnigan Lake, BC, and surrounding areas.

Today, we are a rapidly growing technology-driven firm, and our relationship with the Canada Revenue Agency has also evolved considerably with changes to their system.

Parts of my work life that I find most enjoyable are inter-personal aspects, along with the opportunities I get to assist young people at the beginning of their entrepreneurial journey find the right path. As a long-time Rotarian, my business philosophy is based on truth and goodwill and is designed to benefit all.

As an individual, I believe what sets me apart is that I genuinely care about my clients’ well-being and go above and beyond to ensure their success.

I attribute my business’s success to the personalized services we offer, the long-lasting relationships we have built, and our dedication to professionalism.

Imparting my knowledge and witnessing my team members and employees advance in their careers has given me immense satisfaction over the years.

When I am not at work, my number one hobby is cycling. I think it is a beautiful way to spend time outdoors. I am also an avid reader, enjoy cooking, and of course, eating.

I have enjoyed sharing my story about the things which matter to me and how they influence the way I do business.

If you or someone you know could benefit from our expertise in accounting, bookkeeping, tax, and financial services, I invite you to get in touch. Established in 2002, we are a family-owned and operated business with a reputation for treating everyone like family. Our team works hard every day to ensure our services are the best and come with a personal touch. We craft our services individually to each client depending on the level of financial and administrative services they require and serve small business owners from Victoria to Port Renfrew and even a few across the country. Please visit our website at for more information.